GoWish alternative
A UK wishlist app with Secret Santa built in
Gift Huddle does everything a universal wishlist should — plus a free, fair Secret Santa draw and a browsable deals feed, all in one UK-first account.
Why people switch
Gift Huddle isn't just a wishlist — it's wishlists, a fair Secret Santa draw tool, and a deals feed in one account.
You don't need to convince everyone in your group to sign up. Anyone can view a shared list and reserve an item with just their name.
Built and run in the UK, for the UK — no US or Nordic assumptions baked into currency, retailers, or shipping.
Gift Huddle vs GoWish
| Feature | Gift Huddle | GoWish |
|---|---|---|
| Group gift exchanges | Built-in, free Secret Santa draws — budgets, exclusion rules, fair server-side draw | Wishlist-focused — no built-in group draw tool |
| Deals & price drops | One feed for browsing deals plus tracking prices on your own wishlist items | Wishlist only — no deals discovery feed |
| Reserving a gift | Friends can reserve with just a name via a share link — no app or account needed | Built around its own app and account to interact with a list |
| Geography | UK-first — GBP shown by default, built around UK retailers | Strong roots in Nordic and European markets, not UK-first |
| Cost | Free forever — funded only by affiliate commission, no premium tier | Has its own monetisation model on top of the free tier |
| Adding items | Paste any product link — works today from any device, browser extension in development | One-tap “add from any site” via a browser extension |
Set up in 4 steps — under 5 minutes
Create a wishlist
Paste links from any shop — Amazon, ASOS, John Lewis, independent stores, anywhere.
Share it
Send a link via WhatsApp, email, or text. No app download or account needed to view it.
Friends reserve items
Whoever's buying marks an item reserved so nobody doubles up — just their name, nothing else.
Run a Secret Santa too
Same account, same lists — set a budget, add exclusions, and draw names fairly in one click.
Ready to switch?
Free forever. No upsell. Works with any retailer in the UK and beyond.
Create your wishlist — freeAlready have an account? Log in
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